叁包伍点为消费者提供的不仅是一道道精致创新的点心，他更是在为朋友、亲人提供一个见面的理由，为被生活压迫的人们提供一个放松身心的空间，为乐于分享的年轻人，提供一份更悠闲更精致的生活方式和生活态度。
As we all know, Chongqing food and beverage flavors are mainly spicy, Sichuan and Chongqing people are generally not very receptive to non-spicy food and beverage, to open a Hong Kong and Guangdong flavors of refreshment restaurants in Chongqing, the difficulty can be imagined. However, analyzing the heat of the Chongqing branch of the point DuDe, is not entirely its brand awareness of the impact, more proof is in this market in Chongqing, consumers of Cantonese tea is more inclusive, Hong Kong and Guangdong tea restaurant is not out of the way. Find the key winning point, the project will be successful.
We visited and researched in Guangdong major well-known Hong Kong point, morning tea restaurants for many days, and found that for the Cantonese people, tea is not only a kind of food, a meal only, it represents a leisurely and relaxing way of life. Every day about relatives or friends, in the tea restaurant while eating delicious snacks, while drinking tea and gossip, sharing life has become their daily routine.
On the contrary, in Chongqing, we researched the clientele of Banan Wanda and the state of the surrounding restaurants, and found that most of the restaurants are fixed centralized kitchens, providing only a meal, and consumers are used to the fast-paced dietary lifestyle, and seldom sit down to enjoy the food, and feel and share the beauty and joy of life. And catering is supposed to be the luminescence of life, we bring the tea culture of Guangdong to Chongqing, to provide consumers with another way of catering, is the opportunity of the project.
A laid-back space where three to five friends can easily and comfortably savor food at any time, while drinking tea and chatting to share life - San Bao Wu Dian Handmade Canton Point.
In terms of price, we compared the per capita price of neighboring competitors and chose a mainstream track, advocating a price that is affordable to the general public, and presenting a value experience that exceeds consumers' expectations in all aspects.
In terms of products, we highlight the characteristics of "handmade wide point, fresh and visible", and redefine the three packages with the three core elements of "fresh, handmade and authentic", together with the "Hong Kong and Guangdong master chefs" and "limited supply". The three packages are redefined with the three core elements of "freshness, handmade and authenticity", and with the texts of "famous Hong Kong and Guangdong chefs" and "limited supply", we let consumers visualize the quality of each dim sum, and at the same time, we strengthen the creativity of the dim sum to ensure that each dim sum can give consumers a sense of surprise.
In terms of space, we use the 2-6 person table setting, the overall atmosphere is set for relaxation and comfort, and on the wall we have incorporated a lot of Hong Kong and Guangdong morning tea culture, "one cup, two pieces", "blowing water", etc., so that the brand is more authentic, and it is easier for consumers to immerse themselves in the scene. The brand is more authentic and easier for consumers to immerse themselves in the scene.
What Three Bags and Five Points provides consumers is not only a dish of exquisite and innovative dim sum, but also a reason to meet friends and relatives, a space to relax for people who are oppressed by life, and a more leisurely and refined lifestyle and attitude for young people who are willing to share.
