品牌视觉全案设计|涵渤妈妈山城碗碗菜
Brand Visual Full Case Design|Hanbo Mama
涵渤妈妈是一家以重庆碗碗菜为主打产品的餐饮品牌，经过前期沟通，基于烧菜馆“快餐”、“菜品现炒”的属性，我们将“新鲜”“地道”作为品牌核心卖点，并提出“当日新鲜卖，地道重庆菜”作为品牌广告语，通过视觉呈现，持续对卖点进行输出。
我们将重庆碗碗菜的三大烹饪手法（蒸、烧、炖）和新鲜都进行了符号化，以此凸显产品属性和特点，广告语“每日新鲜卖，地道重庆菜”直接展现在空间内，述说自身的品质要求，与消费者进行快速有效的沟通。整体设计上，我们打破碗碗菜街边小店的传统形象，凸显其快餐化的形式，在菜品品质上，更能体现干净、新鲜和地道的特点。
Hanbo Mama is a restaurant brand with Chongqing bowl dishes as its main products. After preliminary communication, based on the attributes of "fast food" and "dishes fried on the spot" of the restaurant, we took "fresh" and "authentic" as the core selling points of the brand and put forward "sold fresh on the day" as the authentic Chongqing dishes" as the brand tagline through visual presentation and continuous output of selling points. "authentic" as the core selling point of the brand, and put forward the "day of fresh sale, authentic Chongqing dishes" as the brand advertising slogan, through the visual presentation, continuous output of the selling point.
We symbolized the three major cooking techniques of Chongqing Bowl Cuisine (steaming, roasting, stewing) and freshness to highlight the product attributes and characteristics, and the tagline "Fresh for sale on the day, authentic Chongqing cuisine" was directly displayed in the space, stating its own quality requirements and communicating with the consumers in a fast and effective way. On the overall design, we break the traditional image of Bowl Cuisine as a street-side store, highlighting its fast-food format, and reflecting the clean, fresh and authentic characteristics in the quality of the dishes.
