品牌VI设计 | 重庆两江新区第一人民医院——康养中心

品牌VI设计 | 重庆两江新区第一人民医院——康养中心

Brand VI design | Chongqing Liangjiang New Area First People's Hospital - Healthcare Center

重庆两江新区第一人民医院——康养中心，内设养老院及第一人民医院分院，居住标准媲美酒店。

设计采用象征健康长寿的“龟背竹”叶为主形象，结合建筑外轮廓，体现医养结合，品质康养。

在色彩选择上，我们避开了蓝色和绿色，而是选择了深棕色与金色搭配，和传统的医院或者康养中心形成差异化。而金色代表的灿烂和棕色寓意的沉淀，也比较符合康养中心追求品质康养的理念。

在字体的选择上，通过笔触的调整，更深的金色将“康养中心”四个字突出，这样图形和字体都对比鲜明但相对统一，识别起来层次更分明。

The first people's hospital of Liangjiang New Area in Chongqing - Kangyang Center, which includes a nursing home and a branch of the first people's hospital, has a living standard comparable to that of a hotel.

The design adopts the image of the "Cordyline fruticosa" leaf, which symbolizes health and longevity, combined with the outer contour of the building, to reflect the combination of medical care and quality health care.

In terms of color selection, we avoided blue and green, and instead chose a deep brown and gold color scheme to differentiate from traditional hospitals or wellness centers. The golden color represents brightness, while the brown color symbolizes the accumulation of wisdom, which is also in line with the concept of quality wellness pursued by wellness centers.

In the choice of font, through the adjustment of stroke, the deeper gold color highlights the four words "Health and Care Center", making the graphics and fonts contrasting yet relatively unified, and the hierarchy of recognition clearer.