突破思维定势
谁说火锅注定江湖，有诗有酒照样麻辣鲜香
Fengjie is a place with a rich history and culture, which has given birth to many literati and ink masters, so it is also known as the Poetry City, Shichengmei is a fresh food hot pot brand from Fengjie, Chongqing.Shichengmei combines hot pot and Fengjie's regional culture to create a special hot pot space with poetry and wine.
Thinking Outside the Box
Who says hot pot is destined to be a jianghu, with poetry and wine, it is still spicy and flavorful!
品牌新符号，文化新定义
地标符号作为超级符号的一种表达形式，是嫁接文化，也嫁接生活。
诗城妹来自诗城奉节，火锅文化与诗酒文化的鲜明碰撞，在视觉和空间呈现中融合而具有差异化。
New Symbol for Brand, New Definition for Culture
Landmark symbol as a form of expression of super symbol is grafted with culture and life.
Shichengmei comes from Fengjie, the city of poetry. The distinctive collision of hotpot culture and poetry and wine culture is fused and differentiated in visual and spatial presentation.
把品牌植入消费者的生活
用消费者熟知的诗人名称，代入诗城妹品牌，产生消费联想。
奉节地标夔门、品牌特色符号化，作为品牌元素，帮助消费者记忆。
Implanting the brand into consumers' lives
Substitute the Shichengmei brand with the names of poets familiar to consumers to generate consumer associations.
Fengjie's landmark Kui Men and brand features are symbolized as brand elements to help consumers remember.
