Brand integration and promotion | Daily Box
速膳Daily Box是一家中高端快餐外卖品牌，店铺位于重庆南坪天龙广场，其经营模式以线上与线下结合，线上为主，线下体验。整个品牌从筹备到开业，历时一年半，王双品牌设计全程参与。
无论是快消费时代也好，还是懒人经济也好，“快”无疑是现代人追求的生活节奏之一。速膳关注上班族的饮食需求，以美味、营养、合理的膳食为标准，十四个国家实地调研，采集重庆2000都个样本数据分析。从品牌策略到产品结构，严格遵循市场需求。
速膳logo设计以方块的形式呈现快餐盒的品牌属性，中文字体的笔画细节开放式处理，用中式快餐的方式诠释“膳”字。暖色系中温暖的橙，象征丰富与自然。
包装是一个品牌与公众接触的基本点。如何在销售点形成影响是我们面临的最困难的挑战之一。设计和策略共同引导，为了给品牌创造出想要的用户体验，我们对每一个产品系列进行设计，包括整个包装以及产品标签。
不同的视觉元素（商标，颜色，排版，插图和摄影）的正确，均衡的使用准确的传达品牌精髓。
空间设计结合品牌VI及Daily Box在室内空间的运用。沿用品牌VI用色规范，以深灰、白色、橙色为主，打造干净、自然的用餐环境。创意多变的外带盒穿插于整个室内设计，用户强化外卖的概念。
Box主题，不同材质方形元素的应用，在阳光的照射下，投影成为装饰的一部分，展示出自然与建筑的自由跃动，交流互通的就餐环境。
Daily Box is a mid-to-high-end fast food takeout brand. The store is located in Tianlong Square, Nanping, Chongqing. Its business model combines online and offline, with online as the main focus and offline as the experience. The entire brand has been in preparation for one and a half years before opening, and Wang Shuang has been involved in the brand design throughout the process.
Whether it is the era of fast consumption or the lazy economy, "fast" is undoubtedly one of the lifestyles that modern people pursue. The fast food industry focuses on the dietary needs of office workers, and adheres to the standards of delicious, nutritious, and reasonable meals. It conducts field research in 14 countries and collects data analysis from 2,000 samples in Chongqing. From brand strategy to product structure, it strictly follows market demand.
The logo design of SuShan presents the brand attributes of fast food boxes in the form of squares. The stroke details of the Chinese font are processed in an open manner, and the word "Shan" is interpreted in a Chinese fast food style. The warm orange color in the warm color scheme symbolizes richness and nature.
Packaging is the basic point of contact between a brand and the public. How to create an impact at the point of sale is one of the most difficult challenges we face. Design and strategy work together to create the desired user experience for the brand. We design each product line, including the entire packaging and product labeling.
The correct and balanced use of different visual elements (logo, color, typography, illustration, and photography) accurately conveys the essence of the brand.
The space design combines the brand VI and the use of Daily Box in the interior space. Following the brand VI color specification, with dark gray, white, and orange as the main colors, a clean and natural dining environment is created. Creative and varied take-out boxes are interspersed throughout the interior design, reinforcing the concept of take-out for users.
The Box theme, the application of square elements of different materials, under the sunshine, the projection becomes part of the decoration, showing the free movement of nature and architecture, and an interactive dining environment.
