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品牌视觉全案设计 | 力界门窗品牌视觉全案设计 | 力界门窗Brand visual design | Li Jie doors and windows 人们的安全意识日益增强，带动了门窗在市场上的发展和普及。而我们发现，门窗行业的迅速发展，同样在市场上带来了很多隐患。其中材料不齐，工艺有差异是最大的问题。同样的型材由于配件及加工工艺不同价格相差很大。
比如一些质量低劣的塑钢门窗的缺陷很明显：压条、封条等辅助材料与主型材不配套，外观粗糙，封闭性能差。劣质塑钢门窗的钢撑厚度不达标，甚至不用钢撑，这样其使用寿命就会大大缩短。
门窗行业需要有一个品牌，将混乱的材料和工艺整合起来，在行业内树立起一个规范。于是力界创始人结合自己业内数10年经验，在与我们的合作下，将身边资源整合，创立了力界。 作为门窗行业新品牌，我们希望力界能打破传统，拥有蓬勃新生的力量，我们特意选用代表王者的狮子，作为基础设计品牌logo，寓意勇于突破传统，建立规则，表达力界争做门窗业内领导者的目标和愿景。
People's increasing awareness of safety has driven the development and popularity of doors and windows in the market. However, we have found that the rapid development of the door and window industry has also brought many hidden dangers to the market. Among them, the lack of materials and differences in processes are the biggest problems. The same profile has different prices due to different accessories and processing techniques. For example, the defects of some inferior plastic steel doors and windows are very obvious: auxiliary materials such as battens and seals do not match the main profiles, the appearance is rough, and the sealing performance is poor. The thickness of the steel brace of inferior plastic steel doors and windows does not meet the standard, and even without steel brace, its service life will be greatly shortened. The door and window industry needs a brand to integrate the confusing materials and processes and establish a standard in the industry. Therefore, the founder of Lijie, combined with his decades of experience in the industry, created Lijie by integrating the resources around him with our cooperation. As a new brand in the door and window industry, we hope that Lijie can break through tradition and have a vigorous new power. We deliberately chose the lion, which represents the king, as the basic design brand logo, implying the courage to break through tradition, establish rules, and express Lijie's goal and vision of becoming a leader in the door and window industry.
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