Brand Visual Full Case Design | 377 Convenience Store
便利店以即时性消费和便捷的服务属性，渐渐取代超市为人们所接受。其中，大多数消费群体以年轻人主。
“年轻”“互动”“有趣”
以生肖兔和各种零食的卡通形象作为便利店的吉祥物，结合便利店属性，强调春夏秋冬四季的零食陪伴，突出品牌个性。同时，吉祥物的故事性延展，可用于商品介绍，促销活动，招商加盟等各类宣传，增加趣味性和互动性。
Convenience stores are gradually replacing supermarkets with instant consumption and convenient service attributes for people's acceptance. Among them, most of the consumer groups are mainly young people.
"Young," "Interactive," "Fun"
Using the cartoon images of the rabbit in the Chinese zodiac and various snacks as the mascot of the convenience store, combined with the attributes of the convenience store, it emphasizes the companionship of snacks in the four seasons of spring, summer, autumn and winter, highlighting the brand's personality. At the same time, the mascot's storytelling extension can be used for product introduction, promotional activities, investment joining and other types of publicity to increase the fun and interactivity.
