品牌视觉全案设计 | 法热便利店
Brand Visual Full Case Design | Pret R Manger
2014年物美商业开始对便利店进行改革，强调“个人的即刻消费”。家乐福推出 “CarrefourEasy”便利店模式，声称未来首先要在上海和其他一线城市扩张便利店，之后在全国推广。步步高方面也表示，2015年将达到1万家便利店，2020年前则争取达到10万家。
épicerie是便利店的法文表达，中文音译为法热，店主希望用法式热情感染每一个爱生活，追求品质的人。
与711以熟食为主营产品不同的是，法热更注重以零食为主导，为顾客提供优质、贴心、便捷服务的同时，让购物更具趣味性。由于店铺选址位于重庆邮电大学新校门对面，主要客户群体为学生及周边住户，加之便利店即时消费属性，所以我们为其提出“法热便利店，就在您身边…”的品牌口号，强调优质便捷的服务，解决顾客的及时性需求。
“便捷” “年轻” “趣味”
In 2014, Wumi started to reform its convenience stores, emphasizing "personal instant consumption". Carrefour launched its "CarrefourEasy" convenience store model, which it said would be expanded first in Shanghai and other first-tier cities, and then nationwide, and BuBuGao said it would have 10,000 stores by 2015 and 100,000 by 2020.
épicerie is the French expression for convenience store, which is phonetically translated as Fa re in Chinese, and the owner hopes to infect everyone who loves life and pursues quality with French passion.
Unlike 711, which focuses on deli products, Pret R Manager focuses more on snacks, providing customers with quality, attentive and convenient services while making shopping more interesting. Because the store is located in Chongqing University of Posts and Telecommunications, the main customer groups for students and the surrounding households, coupled with the convenience store instant consumption attributes, so we put forward the "Fajie convenience store, right next to you ..." brand slogan, emphasizing high quality and convenient service, to solve the customer's timely The brand slogan "Fajr Convenience Store near you..." emphasizes the quality and convenience of the service and solves the customer's timely needs.
"Convenient," "Young," "Fun."
