品牌视觉全案设计 | 散客集散中心

品牌视觉全案设计 | 散客集散中心

Brand visual design | FIT center

重庆市散客旅游集散中心作为重庆市政府实事项目暨重庆市形象窗口示范工程，以及本地区规模最大 “多功能旅游超市 ”，拥有专业旅游客运场所和景区旅游客运站，秉承“让旅游更简单 · 让出游更便利”的理念，向旅游者提供市区500公里范畴内的自助旅游、自驾旅游、客房预订、票务预订、游船预订、车辆租赁、会议会务接待等一站式服务。

由手拉手的小人围成一个圈构成标志主体，寓意天南地北的人来到重庆旅游，欢聚一堂。聚散状的圈体现集散中心的客运属性和让旅游更便捷的特点。

As a practical project of Chongqing Municipal Government and a demonstration project of Chongqing's image window, as well as the largest "multi-functional tourism supermarket" in the region, Chongqing individual tourist hub has professional tourist passenger transportation venues and scenic tourist passenger stations. Adhering to the concept of "making tourism simpler and more convenient", it provides tourists with one-stop services such as self-service tourism, self-driving tourism, room reservation, ticket reservation, cruise reservation, vehicle rental, conference reception, etc. within the scope of 500 kilometers in the urban area.

The main symbol is formed by a circle of hand-held figurines, symbolizing the coming together of people from all over the world who visit Chongqing for tourism. The circular shape embodies the passenger transportation properties of the distribution center and the convenience of travel.