品牌视觉全案设计 | 宜合批发部

品牌视觉全案设计 | 宜合批发部

Brand Visual Full Case Design | Yihe Wholesale Department

在近年经济环境不确定性的背景下，消费者日趋审慎，追求更高的商品性价比。为了满足这一市场需求，一家强大的供应链平台利用自身优势，孕育出了新品牌——宜合批发部。我们的团队有幸参与了宜合品牌视觉系统的打造。

在品牌视觉设计中，我们深入挖掘了宜合的核心价值——为消费者提供高性价比的优质商品和便利服务。我们设想了一个场景：当消费者在宜合选购到物超所值的商品时，脸上自然流露出幸福的笑容。这一情感连接成为我们设计的灵感来源。

为了强化品牌识别度，我们将宜合的首字母“Y”巧妙地与一个代表温暖和幸福的笑脸相结合，创造出一个独特的视觉符号。这一设计不仅传达了宜合让消费者享受幸福购物的初衷，也便于消费者记忆，从而在众多品牌中脱颖而出。

宜合批发部自上线以来，也凭借其独特的品牌魅力和优质服务赢得了广大消费者的喜爱和支持。

In recent years, against the backdrop of economic uncertainty, consumers have become increasingly cautious in their purchases and are pursuing higher value for money. To meet this market demand, a powerful supply chain platform has leveraged its strengths to birth a new brand - Yihe Wholesale Department. Our team has been fortunate to be involved in creating its visual identity system.

In the visual design of the brand, we have delved deep into Yihe's core values - providing consumers with high-value, quality products and convenient services. We envision a scenario where consumers naturally beam with happiness when they find a great deal at Yihe. This emotional connection serves as the inspiration for our design.

To strengthen brand recognition, we have cleverly combined the initial letter "Y" of Yihe with a warm and happy smiley face, creating a unique visual symbol. This design not only conveys Yihe's original intention of allowing consumers to enjoy happy shopping, but also makes it easy for consumers to remember, thus standing out among numerous brands.

Since its launch, Yihe Wholesale Department has won the love and support of a vast consumer base, thanks to its unique brand charm and excellent service.