品牌视觉设计 | 重庆轨道设计院

品牌视觉设计 | 重庆市轨道交通设计研究院有限责任公司

Brand Visual Design | Chongqing Rail Transit Design And Research Institute Co.,Ltd

重庆市轨道交通设计研究院有限责任公司，成立于2003年10月，现隶属重庆城市交通开发投资（集团）有限公司控股子公司，林同棪国际工程咨询（中国）有限公司也参股其中。

服务轨道设计院多年，我们整理了一些案例，想分享给大家。  

在为企业提供品牌服务的过程中，最让我们感到满足的，不仅是助力客户实现品牌价值，还能接触到许多行业内外的前沿知识和信息。  

十多年前，通过与客户沟通，我们得知了重庆李子坝轻轨“穿楼而过”这一世界级技术的幕后故事。当时，许多重庆人对此感到新奇，甚至疑惑为什么不直接拆楼重建。但实际上，这背后蕴含着极高的工程技术水准，也让重庆成为全球瞩目的轨道交通创新典范。  

此外，重庆轨道交通的国产化进程更是让我印象深刻。从依赖进口到自主研发，重庆通过不断创新，成功突破日本等国家的长期技术垄断，目前已实现轨道设备95%以上的国产化。这不仅是一项了不起的成就，也为中国轨道交通的未来奠定了坚实基础。  

品牌服务的过程，常常让我们与这些令人钦佩的成就相遇，真是一件非常幸运的事。

Chongqing Rail Transit Design and Research Institute Co., Ltd. was established in October 2003. It is now a holding subsidiary of Chongqing Urban Transportation Development Investment (Group) Co., Ltd., in which Lin International Engineering Consulting (China) Co., Ltd. also participates.

Having served the Orbital Design Institute for many years, we have compiled some cases and want to share them with you.

In the process of providing brand services to enterprises, what brings us the greatest satisfaction is not only helping clients realize their brand value but also gaining access to cutting-edge knowledge and information both within and beyond the industry.

More than a decade ago, through communication with our clients, we learned the behind-the-scenes story of the world-class technology of the Li Ziba Light Rail in Chongqing, which "passes through a building." At that time, many Chongqing residents found it novel and even wondered why the building wasn't simply demolished and rebuilt. However, in reality, this feat embodied an extremely high level of engineering technology and turned Chongqing into a globally renowned model of rail transit innovation.

Moreover, the localization process of Chongqing's rail transit system has left a deep impression on me. From relying on imports to independent research and development, Chongqing has successfully broken through the long-term technological monopoly of countries like Japan through continuous innovation, achieving over 95% localization of rail equipment. This is not only an impressive achievement but also lays a solid foundation for the future of China's rail transit.

During the process of providing brand services, it is truly fortunate for us to encounter these admirable accomplishments.