品牌导视系统设计 | 遵义市播州区人民医院

品牌导视系统设计 | 遵义市播州区人民医院

Brand Navigation System Design | Bozhou District People's Hospital, Zunyi City

遵义市播州区人民医院（原遵义县人民医院）始建于1951年，是一所集急救、医疗、教学、科研、预防、康复为一体的三级乙等综合性医院。我们荣幸地完成了该医院整体医院导视系统设计项目，旨在提升患者和访客的就医体验，通过精准的引导，使他们能够轻松、快捷地找到所需的服务区域。

在设计过程中，我们深入分析了医院的功能布局与流线，结合现代设计理念和医院独

特文化，精心打造了一套既具实用性又富有美感的导视系统。该系统覆盖了医院的各个楼层、科室及公共服务区，采用清晰直观的标识和指引，大大缩短了患者和访客寻找目的地的时间，提升了整体就医效率。

特别地，我们在导视系统的视觉设计中充分融入了医院品牌的LOGO元素，以此延展出统一且具有辨识度的视觉风格。通过这一设计手法，不仅确保了导视系统与医院品牌形象的紧密融合，还提升了整体空间的视觉一致性和品牌辨识度。

此次项目不仅提升了医院的品牌形象，还为患者和访客带来了更加便捷、舒适的就医体验。我们非常荣幸能够参与此项目，并将继续致力于为更多医疗机构提供优质、创新的导视系统设计服务。

The Bozhou District People's Hospital of Zunyi City (formerly Zunyi County People's Hospital) was founded in 1951. It is a tertiary comprehensive hospital that integrates emergency treatment, medical care, teaching, scientific research, prevention, and rehabilitation. We are honored to have completed the overall hospital guidance system design project for this hospital, aimed at enhancing the medical experience for patients and visitors. Through precise guidance, they can easily and quickly find the service area they need.

In the design process, we deeply analyzed the functional layout and flow of the hospital, combined modern design concepts and the unique culture of the hospital, and carefully created a practical and aesthetically pleasing guidance system. The system covers all floors, departments, and public service areas of the hospital, using clear and intuitive signage and guidance, greatly reducing the time for patients and visitors to find their destination and improving overall medical efficiency.

Specifically, we have fully integrated the hospital brand logo elements into the visual design of the guidance system, thereby extending a unified and recognizable visual style. Through this design approach, not only does it ensure a close integration between the navigation system and the hospital brand image, but it also enhances the visual consistency and brand recognition of the overall space.

This project not only enhances the hospital's brand image, but also brings a more convenient and comfortable medical experience to patients and visitors. We are honored to participate in this project and will continue to strive to provide high-quality and innovative guidance system design services for more medical institutions.