品牌全案系统设计 | 惠科金渝光电

惠科金渝光电企业形象整体设计 | 厂区导视系统设计

Huike Jinyu Optoelectronics overall corporate image design

Factoryguidance System Design

重庆惠科金渝光电科技有限公司成立于2015年4月，注册资本60亿元，由惠科电子（深圳）有限公司、重庆市渝富资产经营管理集团有限公司、重庆巴南经济园区建设业有限公司共同出资建设。惠科金渝光电承担着液晶面板第8.6代生产线项目，这是国内首个由混合所有制企业主导建设的液晶面板生产线，也是巴南区工业史上投资金额最大的工业项目，项目总投资额达240亿元人民币，年产值达到110亿元人民币，税收约13亿元。

本项目为惠科金渝光电提供了全面的企业形象设计解决方案，包括企业标识延续、厂区导视系统、文化墙设计和办公系统设计等，通过视觉设计提升企业品牌形象、加强内外部沟通，增强员工的归属感与企业凝聚力。

1. 企业形象整体设计

本次设计的核心在于惠科金渝光电的品牌延续性，我们保持了惠科电子原有的LOGO系统，并在此基础上为金渝光电进行视觉延续设计。金渝光电的字体设计进行了特别定制，以突出其在液晶面板生产领域的技术专业性和创新力。字体设计在惠科品牌的基础上做了微调，确保品牌形象的统一性，同时也赋予金渝光电独特的视觉印象，彰显其行业特色和现代化科技感。

2. 厂区导视系统设计

厂区导视系统的设计在注重实用性和清晰度的同时，也与惠科金渝光电的品牌视觉形象相结合。我们通过导视标识引导员工、访客和客户在厂区内高效流动，同时确保导视系统的设计风格与企业整体形象保持一致。设计涵盖了从生产车间、仓库到办公区域的各项指引标识，通过简洁大气的设计风格，让信息传递更加流畅，并增强了品牌的统一感。

3. 文化墙设计

文化墙作为企业文化的展示平台，在设计中我们将惠科金渝光电的发展历程、核心价值观、企业愿景与其在液晶面板领域的技术优势结合起来。通过图文并茂的方式，文化墙不仅呈现了金渝光电的品牌故事，也传达了企业的使命和社会责任。设计风格注重视觉冲击力，增强员工的企业认同感，并通过艺术化的表现手法激发员工的创新意识与集体精神。

4. 办公系统VI设计

办公系统VI设计涵盖了工作证、合同夹、手提袋等日常办公用品的设计。我们在这些办公用品中融入了惠科金渝光电的品牌视觉元素，如LOGO、字体和企业色彩，确保了品牌形象的统一性与延续性。每一件办公用品的设计都注重实用性与美观性的平衡，既符合企业实际使用需求，又彰显了金渝光电的现代化、专业化形象。通过这些细节的设计，我们进一步加强了企业形象的传播力和品牌认知度。

设计亮点：

品牌延续性：通过保留惠科LOGO并定制字体设计，成功实现了金渝光电与惠科品牌的统一延续，同时突出了金渝光电在液晶面板行业中的创新与技术特点。

导视系统的实用与美观结合：厂区导视系统既具备实用功能，又与企业形象保持一致，提升了工作流畅性和品牌形象。

文化墙的多维表达：文化墙通过独特的设计风格传递了企业文化，帮助员工更好地理解和认同公司的价值观和发展方向。

办公系统VI设计：办公系统的VI设计充分考虑到品牌形象的统一性和办公用品的实用性，增强了品牌的内外传播力和员工归属感。

通过本次设计，惠科金渝光电成功实现了品牌形象的延续与创新，进一步提升了其市场竞争力，同时通过细致的VI设计提升了企业的品牌辨识度和员工的工作体验，为其未来发展奠定了坚实的视觉基础。

Chongqing Huike Jinyu Optoelectronics Technology Co., Ltd. was established in April 2015 with a registered capital of 6 billion yuan, which is jointly funded by Huike Electronics 

(Shenzhen) Co., Ltd., Chongqing Yufu Asset Management Group Co., Ltd. and Chongqing Banan Economic Park Construction Industry Co., Ltd. Huike Jinyu Optoelectronics undertakes 

the 8.6th generation LCD panel production line project, which is the first LCD panel production line led by a mixed-ownership enterprise in China, and is also the largest industrial 

project in the industrial history of Banan District, with a total investment of 24 billion yuan, an annual output value of 11 billion yuan, and a tax revenue of about 1.3 billion yuan.

This project provides a comprehensive corporate image design solution for Huike Jinyu Optoelectronics, including corporate logo continuation, factory guidance system, cultural wall design and 

office system design, etc., to enhance the corporate brand image, strengthen internal and external communication, and enhance employees' sense of belonging and corporate cohesion through

visual design.

1. Overall design of corporate image

The core of this design lies in the brand continuity of Huike Jinyu Optoelectronics, we maintain the original LOGO system of Huike Electronics, and on this basis, we carry out visual continuation 

design for Jinyu Optoelectronics. The font design of Jinyu Optoelectronics has been specially customized to highlight its technical expertise and innovation in the field of LCD panel production. 

The font design has been fine-tuned on the basis of the Huike brand to ensure the unity of the brand image, and at the same time give Jinyu Optoelectronics a unique visual impression,

 highlighting its industry characteristics and modern sense of technology.

2. Design of factory guidance system

The design of the factory guidance system not only pays attention to practicality and clarity, but also combines it with the brand visual image of Huike Jinyu Optoelectronics. We guide the 

efficient movement of employees, visitors and customers around the plant through wayfinding signage, while ensuring that the design of the wayfinding system is consistent with the overall 

corporate image. The design covers all kinds of signage from the production workshop, warehouse to the office area, and through the simple and atmospheric design style, the information is 

more smoothly transmitted and the sense of brand unity is enhanced.

3. Cultural wall desig

As a display platform for corporate culture, the cultural wall combines the development history, core values and corporate vision of Huike Jinyu Optoelectronics with its technical advantages in 

the field of LCD panels. Through the way of pictures and texts, the cultural wall not only presents the brand story of Jinyu Optoelectronics, but also conveys the mission and social responsibility 

of the enterprise. The design style focuses on visual impact, enhances employees' sense of corporate identity, and stimulates employees' sense of innovation and collective spirit through artistic

 expression.

4. Office system VI desig 

The design of office system VI covers the design of daily office supplies such as work cards, contract folders, and handbags. We have integrated the brand visual elements of Huike Jinyu 

Optoelectronics into these office supplies, such as LOGO, fonts and corporate colors, to ensure the unity and continuity of the brand image. The design of each office supplies pays attention to 

the balance between practicality and aesthetics, which not only meets the actual needs of the enterprise, but also highlights the present of Jinyu Optoelectronics