科骆悌 | 品质，决定了车能开多远

我们从终端用户出发，针对他们对汽配产品的实际需求，精准定位“质量”，科骆悌以不输原厂的产品质量和产品体验进入市场，有效解决用户需求，迅速占领消费者心智。

聚焦质量，该如何让消费者感受到产品质量优于原厂？

1、我们认为敢承诺是对品质的自信，于是提出“两年质保，免费换新”，相比于原厂汽配普遍的3个月质保期，更令用户放心，从而迅速让用户接受并信任品牌；

2、包装设计上融入产品的出厂数据、质检证书、测试报告等内容，进一步为质量承诺提供信任背书；

3、我们提出对品质的严格控制，以优于原厂的交货标准和不输原厂的细节把控面向客户，如：出口标准作为交货标准、工厂打样反复测试、产品边角处圆润光滑处理等，让品质看得见；

打造体验，怎样的产品和售后体验更具特色和差异化？

1、市面上的汽配包装十分随意，堆放在一起显得杂乱难以分辨，针对这样的问题，我们为科骆悌的VI选用了黄、黑配色，将LOGO字体棱角化，更能凸显汽配件的动感和力量感，也让品牌更具识别力，降低用户选择成本；

2、我们规划打造品牌后台系统，品牌和用户建立联系直接沟通，让用户更方便的了解产品相关信息，同时更方便统一售后管理，及时响应客户需求让客户更节省解决产品问题的时间，通过用户反馈及时提升用户体验。

At present, the auto parts aftermarket is dominated by the traditional model, products from manufacturers to end-users, the existence of multi-level channel dealers, while counterfeit and shoddy products, the price of the difference, the length of delivery time and other complex information, disrupting the consumer's mind, making it difficult for consumers to make a clear choice, can only trust the more secure original or big-name brand parts, auto parts of the new brand ventured into the which yielded little results.

Nowadays, 71.8% of truck drivers are post-80s/post-90s, most of them already have the responsibility of family and the burden of life, as 90% of them, there is no opportunity to receive higher education, trucks are the main source of their economic resources of the tool. So for them, the cost of time is especially important, spending all their time on the way to make money rather than in the process of repairing the truck. So when it comes to the choice of auto parts, longer usage time, fewer repairs and faster after-sales service are the essence of their pursuit, and this is where Kerote's opportunity lies.

Starting from the end-users and targeting their actual needs for auto parts products, Kerote has entered the market with product quality and product experience that are not inferior to those of the original manufacturers, effectively solving the needs of users and rapidly occupying the minds of consumers.

Focus on quality, how to let consumers feel that product quality is better than the original?

1, we believe that dare to promise is the quality of self-confidence, so put forward the "two-year warranty, free replacement", compared with the original auto parts common 3-month warranty period, more reassuring to users, so that users quickly accept and trust the brand;

2, Package design incorporates the product's factory data, quality inspection certificates, test reports, etc., further providing trust endorsement for the quality commitment;

3, we put forward strict control of quality, better than the original delivery standards and not lose the original details of the control of the customer-oriented, such as: export standards as delivery standards, factory sampling repeated testing, product corners rounded smooth processing, etc., so that the quality can be seen;

Create experience, how the product and after-sales experience is more distinctive and differentiated?

1, the market auto parts packaging is very casual, stacked together looks messy and difficult to distinguish, in response to such a problem, we chose for Kerote's VI yellow and black color scheme, the LOGO font angular, better highlight the dynamism and power of the auto parts, but also to make the brand more recognizable, reducing the cost of user choice;

2, we plan to build the brand background system, brand and user establishment contact direct communication, so that users are more convenient to understand the product-related information, while more convenient to unify the after-sales management, timely response to customer demand so that customers can save more time to solve the product problem, through the user feedback in time to improve the user experience.