品牌视觉全案设计 | 淑华家老火锅
Brand Visual Full Case Design | Shu Hua Jia Hot Pot
如今说起开一家火锅店，许多人第一时间想到的是更易被年轻人接受的网红风，在空间和营销上投入大量资源和精力，却忽略了做餐饮最为本质的东西——味道。
其实在社区餐饮中，还没有形成火锅独角兽，这片蓝海有路可循。
“妈妈的拿手菜”是童年记忆中最美好的味道，如今妈妈老去，淑华家老火锅想把这道家的味道延续下去，对妈妈的感恩和陪伴，是对他们付出的最好报答。我们希望在淑华家不仅是一个餐饮品牌，更是人们对家和亲人的情感寄托。
Nowadays when it comes to opening a hot pot restaurant, the first thing that comes to mind for many people is the Netflix style that is more easily accepted by young people, investing a lot of resources and energy in space and marketing, but ignoring the most essential thing to do with food and beverage - flavor.
It is true that young people will be the main force of catering consumption, but for young people, more independent thinking leads to more categories and flavors they will choose, especially in the hot pot everywhere in Chongqing, want to create a social space only to retain young consumers, the difficulty is great. Is it open hot pot store only net red decoration, to create explosive a way to go?
In fact, in the community dining, has not formed a hot pot unicorn, this blue ocean can be followed.
Community is the second main consumer position outside the business district, where consumers pay more attention to the taste and characteristics of the hot pot, so we focus on the "mother's specialty dishes", the price of the median positioning neighborhood, pro-people at the same time there is a guarantee of quality, the visual presentation, we create a 90's characteristics of the life scene, to provide consumers with a space to convey and communicate their emotions. Visual presentation, we create a 90's life scene to provide consumers with a space for emotional transmission and communication. We implanted relevant texts such as "Come and eat before you go" and "All the people here are neighbors" to arouse consumers' emotional resonance and deepen their impression of the brand.
By defining and interpreting "specialty dishes", we enriched the concept of Shuhua Mama's specialty hot pot from all levels, and built up the impression of "delicious" and "specialty" in consumers' minds. Labeling.
"Mom's specialties" is the best taste of childhood memories, and now that mom is getting old, Shuhua's old hot pot wants to continue this taste of home, and the gratitude and companionship to mom is the best repayment for their efforts. We hope that Shuhua Jia is not only a catering brand, but also an emotional support for people's home and loved ones.
