品牌视觉全案设计 | 中鑫珠宝
Brand Visual Full Case Design | Zhongxin Jewelry
中鑫珠宝,是重庆中鑫珠宝首饰有限公司的简称。作为重庆著名珠宝品牌,重庆中鑫珠宝首饰有限公司自2007年正式运营至今,在西南片区已经拥有300多家商品合作客户及品牌合作客户;与国际钻石供货商DTC以及重庆民生银行、重庆师范大学、厦门银行等多家单位结成战略合作伙伴,坚持走品质领先、规模发展、专业化和品牌服务之路,受到各界的一致赞誉和好评,于2014年1月被评为“重庆著名商标品牌”,同时还是“重庆金银珠宝饰品行业协会副会长单位”、“中国黄金协会理事单位”、“中国宝玉石首饰行业协会副会长单位”、“重庆分会重庆市莆田商会常务副会长单位”。
“中鑫”珠宝取"衷心"谐音,包含了中鑫珠宝在工艺、设计、质量、售后、感情五个方面的自我要求,表达了对所有爱的独一无二,中鑫珠宝,唯爱衷心。
4个线性图案组合成搭载钻石的底座,体现珠宝的行业属性。镂空的线条中融入品牌名的“中”字,增加LOGO的辨识度,让人容易和品牌关联在一起。
Zhongxin Jewelry is the abbreviation of Chongqing Zhongxin Jewelry Co. As a famous jewelry brand in Chongqing, Chongqing Zhongxin Jewelry Co., Ltd. since its formal operation in 2007 to date, in the southwest area has more than 300 merchandise cooperation customers and brand cooperation customers; with the international diamond supplier DTC, as well as the Chongqing Minsheng Bank, Chongqing Normal University, Xiamen Bank and many other units to form a strategic cooperation partner, and adhere to take the quality of the leading, the development of the scale of the specialization and the brand of service Road, by the unanimous praise and praise from all walks of life, in January 2014 was named "Chongqing Famous Trademark Brand", but also "Chongqing Gold, Silver and Jewelry Industry Association Vice President Unit", "China Gold Association Director Unit", "China Gold Association Director Unit", "China Gold Association Director Unit", "China Gold Association Director Unit", "China Gold Association Director Unit", "China Gold Association Director Unit", and so on. Association," "China Gold Association," "China Gems and Jade Jewelry Industry Association vice president of the unit," "Chongqing Branch of Chongqing Putian Chamber of Commerce Executive Vice President of the unit.
"Zhongxin" jewelry take "heartfelt" resonance, contains Zhongxin jewelry in the craftsmanship, design, quality, after-sales service, feelings of the five aspects of self-requirement, expressed the unique love of all, Zhongxin jewelry, only love heartfelt.
Four linear patterns are combined to form a base carrying diamonds, reflecting the industry attributes of jewelry. The hollow lines incorporate the word "Zhong" in the brand name, increasing the recognition of the logo and making it easy to be associated with the brand.